azoth lolita

Rêve d'oubli. Le flot de mercure.

azoth is a fashion label dedicated to old-school Lolita. We keep the bold aesthetic and the commitment to quality from the early era, and bring you back to the confident & romantic spirit of 2000s Lolita.

azoth means mercury, the only metal that's liquid at room temperature. It's an anomaly; soft yet untamable, cloaked in an elegant silver sheen yet toxic. That's our understading of EGL, that deadly sweetness, that anachronistic sense of rococo mystery.

Our clouthes are made in Hangzhou, China, in small factories we have personally visited. Our partners were chosen based on their skill, common vision and the conditions provided for workers.

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We post regularly on Instagram and TikTok, come have a look!. You can reach us from our socials or the contact page!.